Computer Technologies Application in Solving Visual Objects in Advertising
نویسندگان
چکیده
The purpose of the work is to reveal peculiarities computer technologies application in solving visual objects advertising. research methodology consists a number approaches: analytical understand literature on topic article; interdisciplinary – comprehensively study factual material and acquire new knowledge; systematic with use whole range methods (biographical, semiotic, cultural, hermeneutic, historical, theoretical generalisation) comprehend stated research. Scientific novelty. For first time, interrelationship between visualisation advertising systematically studied. Conclusions. publication proves statement: functional role linguistic means influence texts determined by communicative appellative functions language, which are basic text. It was revealed that combination photo, audio, video materials one multimedia content carried out within framework convergent has been established there tendency for real virtual environments converge, while very principle interaction changing, increasingly based materialisation images help user controls environment, development human-computer interfaces acquires great importance. Technologies 3D-stereovisualisation gaining more development. Editorial publishing preparation publications includes entire process preparing an message, starting definition goals objectives ending production medium intended distribution. this process: technological stages, composition performers, legal economic relations customer performer depend type channel its distribution (newspaper, postcard, booklet, others).
 Key words: design, designer, advertising, technologies, objects, art decorative means, plastic language.
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ژورنال
عنوان ژورنال: Kul?tura ì su?asnìst?
سال: 2022
ISSN: ['2226-0285']
DOI: https://doi.org/10.32461/2226-0285.2.2022.270563